The Meal FORE All Occasions
Beverly Osborne created attractive and colorful point of purchase items that are currently used to develop "Fried Chicken Brand Interest" in Chicken in the Rough. He understood the importance of developing customer interest and recall through the use of colorful logos and trademarks, while creating a unique food product that is carefully prepared. The primary goal and purpose of Chicken in the Rough is to increase an independent food service operator's business and value through a specialized marketing plan that, at the same time, allows the food service operator to retain its independence. The only agreement is a mutual commitment to market fried chicken the "Chicken in the Rough" way.
In 1936 Beverly and Rubye Osborne were driving west from Oklahoma to California. They had no reason to be joyful. The Osbornes were middle aged and the Depression had wiped out their savings. On this particular afternoon it seemed that everyone in the state was attempting to escape the famine of the Oklahoma dust bowl. With not much more than their meager belongings and a basket of fried chicken, Beverly Osborne coaxed his Ford pickup across the barren prairie. Suddenly, a bump in the rutted road scattered the chicken and basket. Picking it up, Rubye complained "this is really Chicken in the Rough." With that chance remark, Chicken in the Rough was born.
About Chicken in the Rough®
